FurReal is new fashion brand related with female accessories. Imagined with purpose to help individual to reflect its life values and life style opposing mainstream trends, FurReal allows its customers a certain dose of personalization of their products.

Our job was to create logotype inspired with already created symbol that reflects letters F and R.

The task was completed in cooperation with brand manager Luka Dimić.

Client: FurReal
Designer: Dušan Jelesijević
Date: December 2023